Google Ads and Search Engine Marketing (SEM)
Google Ads are a powerful tool to reach audiences at a time when they are actively seeking information or may be ready to make a decision. Keyword targeting, relevance and timing are critical to audiences taking action and Google Ads allow us to meet audiences at a critical point of their journey, especially as it relates to their health.
When researching signs and symptoms, after diagnosis and in search for treatment, patients, caregivers and healthcare professionals will always turn to Google first. A sound keyword and targeting strategy, carefully crafted messaging and calls-to-action provide an increased chance to not only reach your audiences, but encourage them to take action.
We consider Google and search to be one of the top priorities for our client projects, and always encourage reaching audiences in the places they visit most. Get in touch to learn more about our Google Advertising offerings.
Search Engine Optimization (SEO)
Organic Search Engine Optimization, otherwise known as SEO, can be a slow process, but it is critical in working to ensure your website, social media properties and content appear high in Google search results. We deploy a non-traditional approach to SEO, employing proven methods to help your content appear in organic search, while Google does its work. Our SEO experts ensure every aspect of technical, on-page and off-page SEO best practices are implemented for your properties.
With more than 200 ranking factors that comprise Google’s algorithm. We seek highlight potential barriers in creating a positive user experience and any issues that may negatively impact your website’s effectiveness in driving desired business results.
The first section of the audit is a deeper dive into the elements that impact accessibility. Has the site been indexed? Any impediments to having the site crawled? Speed, responsiveness, load times are all examined in this first section.
SEO Technical Audit
This section looks for functionality issues that might create a level of tension between the user and the website. Does the navigation work and does it follow a logical progression from information to conversion funnel.
On-page SEO Factors
A website is more than a pleasing landing page, it’s the sum of all it’s parts, this section aims to identify and make recommendations on how to improve the individual pages on the site.
In the “eyes” of search engines, Google specifically, content has emerged as one of the single most important ranking factors on a website. Looking at relevance to search, does the content on the website create value for a user and provide the best possible solution or summation for user queries.
While backlinks are important signals for search engines in ranking where a site falls in terms of authority or in comparison to potential competing websites, it is more important to examine where those links originated. In recent years, Google has been adjusting their algorithms to assess the “value” of backlinks. Directories, article sites, comments in blogs with anchor text, have all been dealt harsh penalties due to the lack of their linking strategy creating any real value. This section aims to identify any of those low “value” sites and links.
Looking for more information on some of the terms used on this page? We’ve created a SEO / search engine optimization glossary as a quick guide reference for our clients.