Pharma Mobile Apps Are Not Dead and Kudos Sanofi, But More Can Be Done

  In my eyes, we’ve only uncovered the tip of the iceberg for health and mobile, it has always just been a matter of avoiding the giant block of ambiguous ice that lives underneath that tip – but with the proper navigation, the opportunity for innovation and success is unlimited. The caution comes mostly in the fear of riskContinue reading Pharma Mobile Apps Are Not Dead and Kudos Sanofi, But More Can Be Done

Mobile Apps & Search to Enhance Doctor-Patient Discussions

Search and the fact that a mobile device may already be in a physician’s hand during a patient visit offers a unique opportunity – let’s use that device to better communicate information about a disease or condition to the patient in a way they are more likely to understand. Technology allows touch interaction, video provides a visual means of understanding. Memorability even comes merely in the form of awe in how cool an app may be, leading one to explore others like it.Continue reading Mobile Apps & Search to Enhance Doctor-Patient Discussions

Best Mobile Apps for Everyday Life

Over the past few years, I’ve landed on a great set of apps that do a variety of things for me in everyday life. Wanted to share my experience so you can go out and give them a try yourself. You can find most of them in the Apple App Store or on Google Play,Continue reading Best Mobile Apps for Everyday Life

Timeline Apps Take the Facebook “Like” to the Next Level

The development of Facebook Timeline apps mean you don’t just ‘like’ things anymore… …you listen, cook, read, run, play, review, want, buy, taste, love and more… Did you notice? Facebook has come alive with over 60 applications, thanks to the new “Open Graph” function, allowing companies to create “Timeline apps” that are meant to streamline andContinue reading Timeline Apps Take the Facebook “Like” to the Next Level