“Patient-centricity” is rightfully the focus of an evolving healthcare industry and comes in many different forms. It begins behind the scenes, in the scientific and regulatory efforts to bring new drugs to market, it continues with prescriptions, adherence and as we get closer to the patient experience in day-to-day life, patient-centricity moves into co-pay andContinue reading The Missing Piece of Patient Centricity
In my eyes, we’ve only uncovered the tip of the iceberg for health and mobile, it has always just been a matter of avoiding the giant block of ambiguous ice that lives underneath that tip – but with the proper navigation, the opportunity for innovation and success is unlimited. The caution comes mostly in the fear of riskContinue reading Pharma Mobile Apps Are Not Dead and Kudos Sanofi, But More Can Be Done
Facebook’s recent newsfeed algorithm change has presented an indirect a wake-up call for pharma: it’s time to learn how to be social. It’s more imperative than ever to garner engagement on your posts, so adapt accordingly. But why is it that pharma has struggled to be successful in what may arguably be one of the mostContinue reading HEY PHARMA! Time to Embrace Being Social.