“Patient-centricity” is rightfully the focus of an evolving healthcare industry and comes in many different forms. It begins behind the scenes, in the scientific and regulatory efforts to bring new drugs to market, it continues with prescriptions, adherence and as we get closer to the patient experience in day-to-day life, patient-centricity moves into co-pay andContinue reading The Missing Piece of Patient Centricity
First, let’s note that this document does not provide any new regulations regarding the industry’s use of digital and social media. Instead, these guidelines respond to requests that the FDA clarify the specific regulations for placement, size and prominence of brand names vs. generic names appearing in promotional advertisements (print, audio/video and online). Below isContinue reading New FDA Guidance Clarifies Brand & Generic Name Inclusion in Print, Broadcast and Online Media
