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Recognizing the challenges of integrating Digital/Social innovation and communications in traditional company and agency settings, BK Digital was launched as a catalyst to disrupt the industry – on both the agency and client sides – overcoming challenges in integration and driving business results.
We bring a refreshing approach to the agency model – amongst the first in health-related strategic and creative communications agencies that puts digital & social first. Many agencies “have” this as a capability, but it’s not their focus.
PR specializes in PR, Advertising on Ads, Digital agencies typically focus on web/tech development and creative, while Social Media agencies are hyper-focused on social without considering the connections to the larger digital ecosystem. Often, these disciplines are silo’d in both the client and agency structures. We make sure to integrate them, digital spans all disciplines.
- We function as an agency with senior, but efficiently priced account management and specialized teams with focused expertise and an agile approach to integrating deep knowledge in all relevant areas of digital/social.
- Each member of our team has 10-15 years experience in the agency environment. Our extended team, brought in as necessary depending on the client ask, brings the same level of experience.
- We are agile and scale to accommodate any needs. Depending on those needs, there may be as many as 15 people working in tandem for our clients, at the cost of about 1 full-time employee.
We’ve formed a different approach because we witnessed first hand the inefficiencies and barriers to doing great work as an agency in digital/social. We aim to break down those barriers.
Communications in health are very sensitive. It’s an area where emotions, storytelling and how people feel are paramount to success. We stay laser focused on ensuring a fulfilling experience for patients, caregivers, influencers and healthcare professionals.
Our structure allows for flexibility to do things right.
With things constantly changing in digital/social, and the sensitivities of health, it’s imperative that we stay flexible. Working with agility to craft strategies, content and digital and social solutions that truly help and/or provide actionable value for our audiences will always be our driving force.
Coordination of technology, platforms, social listening, digital audits, insight gathering, strategy development, content planning, engagement, influencer identification, paid amplification, analytics and staying on the cutting edge of technology and trends are key tenets of BK Digital’s core operating principles, allowing seamless integration and long-term, efficient collaboration across complex digital verticals.
Check out our Services and Capabilities for more information about our offerings.
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American Express, Advanced Sterilization Products (ASPJJ), Allergan/ BOTOX/ Juvederm, Amylin, Barnes & Noble (Nook), BloomPR, Boehringer-Ingelheim: Drive4COPD, Coca-Cola, Cohn & Wolfe, Cooney-Waters, Children’s Health Fund, CVS Specialty Pharmacy, DePuy, Eli Lilly, GHPR, Golin, Genentech, Gilead, Insight Pharmaceuticals/Anacin, Ionis Pharma, Janssen, Johnson & Johnson, Makovsky, Mattel, Marina-Maher, McNeil/Children’s Tylenol, Memorial-Sloan Kettering Cancer Center, Merck, Mission Pharmacal, Montefiore Hospital, Mylan/EpiPen, National Fisheries Institute, Nestle, Novartis, Novartis Oncology, Novartis Clinical Trials, Novo Nordisk, Nu Skin, Ogilvy PR, Ogilvy Common Health, Padilla, Patient Experience Project (PEP), Parents Empowering Parents (PEP), Pursoma, Ruder Finn, SanofiUS, Sanofi-Pasteur, Shire, Spectrum Communications, Sports Authority, Tyco Electronics.