The Missing Piece of Patient Centricity

“Patient-centricity” is rightfully the focus of an evolving healthcare industry and comes in many different forms. It begins behind the scenes, in the scientific and regulatory efforts to bring new drugs to market, it continues with prescriptions, adherence and as we get closer to the patient experience in day-to-day life, patient-centricity moves into co-pay andContinue reading The Missing Piece of Patient Centricity

What Exactly is this “Digital Strategy” Thing?

This one’s tricky. As a digital strategist, I ask myself this question all the time and have almost too much of a hard time explaining it when asked. The truth is that digital strategy is fairly intangible. It’s a combination of experience rooted in many different fields and it means balancing those fields to meetContinue reading What Exactly is this “Digital Strategy” Thing?