A Call for the Digital/Social Expert [Consultant] as a Priority Partner

With nearly a decade working in the rapidly evolving industry, I’ve noticed a variety of reasons why the pitch process, relationships between digital/social experts, account teams at agencies and properly following through on execution are not working smoothly. This is one of the core reasons behind Pharma’s lack of progress – not to minimize regulatory hurdles at all – but we also need to recognize that traditional PR, advertising, marketing processes and people are being deployed into what is a very complex, dynamic environment. Continue reading A Call for the Digital/Social Expert [Consultant] as a Priority Partner

Bold Prediction: Nobody is Going to Buy Your Smart ‘Watches’ *UPDATE*

With various tech/watch manufacturer partnerships popping up and joining forces, all the buzz about wearables, the Apple Watch, Samsung’s Android Watch, Motorola’s Watch – I have news (an opinion actually) for you – Watches are not the answer. As silly as it may sound, a notification on your wrist that can tell time, provide someContinue reading Bold Prediction: Nobody is Going to Buy Your Smart ‘Watches’ *UPDATE*