A Call for the Digital/Social Expert [Consultant] as a Priority Partner

With nearly a decade working in the rapidly evolving industry, I’ve noticed a variety of reasons why the pitch process, relationships between digital/social experts, account teams at agencies and properly following through on execution are not working smoothly. This is one of the core reasons behind Pharma’s lack of progress – not to minimize regulatory hurdles at all – but we also need to recognize that traditional PR, advertising, marketing processes and people are being deployed into what is a very complex, dynamic environment. Continue reading A Call for the Digital/Social Expert [Consultant] as a Priority Partner

Bold Prediction: Nobody is Going to Buy Your Smart ‘Watches’ *UPDATE*

With various tech/watch manufacturer partnerships popping up and joining forces, all the buzz about wearables, the Apple Watch, Samsung’s Android Watch, Motorola’s Watch – I have news (an opinion actually) for you – Watches are not the answer. As silly as it may sound, a notification on your wrist that can tell time, provide someContinue reading Bold Prediction: Nobody is Going to Buy Your Smart ‘Watches’ *UPDATE*

Don’t Just Use Social – BE SOCIAL (and why that’s okay for Pharma)

Social Media is not to be used merely as a channel for distribution, nor to drive to your website or run contests to get people to “Like” your page or follow your handle.

It’s known as “Social Media” because it all started with being social. Connecting with friends, family and acquaintances. Brands suddenly became involved in what were Social Networks, most unable to grasp the nature of the medium from the beginning. Many have adapted, others still fall far behind. Continue reading Don’t Just Use Social – BE SOCIAL (and why that’s okay for Pharma)