Real Insights and Research Guide Strategy.
R.A.D.A.R.™ is a 3-point assessment that covers all aspects of digital and social media to ensure an up-to-date, relevant understanding of the current or past state of activity, existing content and context of conversations. It provides view into what exists, what is missing and where we can strategically fit in.
Interested in your own RADAR Report? Email us at GetinTouch@bkdigital.nyc or fill out the form below and we’ll be in touch.
⇒ Social Listening
Automated reports just don’t do the job. We distinguish between “mentions” and “conversations” manually reading through thousands of piece of data to uncover context and insights.
Mining conversations and comments in Social Media and Forums reveals valuable insights that guide targeted messaging, campaigns, websites, apps, content development and the necessary user experience based on audience needs.
Our insights in health, rare disease, and consumer verticals are differentiators for our clients, allowing communications to be tailored, relevant and most importantly, sensitive to audiences in a way most companies have yet to grasp.
⇒ Digital Landscape Assessment
Exploration of Digital & Social Channels, multimedia content and user engagement across digital properties including Websites, Mobile Apps, YouTube, Facebook, Twitter, Instagram, Pinterest, Vimeo and any other platforms uncovered during a deep dive.
- Explore what is being done wrong or right (rooted in best practices)
- Identify areas for improvement or unmet needs
- Determine where we fit in the overall digital environment
⇒ Influencer Identification (ID) and Profiling
A comprehensive assessment of influencers in any landscape, along with a custom profile including an evaluation of content, influence, tone. We determine if an individual or organization may be valuable to amplify your efforts or engage to build relationships. We take a deep approach, because “Influencers” can be defined in a variety of ways
- In the true definition of what an Influencer is, we wouldn’t consider someone an influencer simply because of reach – in most cases this includes celebrities, high-profile individuals, journalists or popular bloggers who make a living from their blog.
An influencer is more than followers; they need to be active, consistent and authoritative on the subject, engaging frequently and truly dedicated to their blog or social presence, as it relates to the topic at hand.
Get in Touch to Learn More and Talk with Our Experts: