Facebook. The land where the “Like” is commonly the number one goal. I had a client mention that he was intent on getting more Page Likes, a common ask that persists even as the platform transforms around us. Page Likes have become a vanity metric, looking good on the outside, but fairly shallow when examinedContinue reading Facebook: The Power is in the Timeline
Facebook’s recent newsfeed algorithm change has presented an indirect a wake-up call for pharma: it’s time to learn how to be social. It’s more imperative than ever to garner engagement on your posts, so adapt accordingly. But why is it that pharma has struggled to be successful in what may arguably be one of the mostContinue reading HEY PHARMA! Time to Embrace Being Social.
With a recent Pew Research Study reporting that 30 percent of US adults get their news on Facebook, 43 percent saying that they post or share links to news stories and 60 percent noting that they like or comment on news stories, Facebook is beginning to focus their brand page/newsfeed algorithm on “high-quality stories”. ThisContinue reading Explained: Facebook Page Newsfeed Algorithm Changes