Digital Pioneers – What Did We Learn?

One month ago, we organized an event known as Pioneers in Digital Health, a gathering of marketing and healthcare communications leaders for a forum meant to explore the latest and greatest in healthcare and digital. While there were some great key takeaways we heard from our attendees, I felt that there was a core message thatContinue reading Digital Pioneers – What Did We Learn?

Digital from 2011 to 2012 and What to Look Out For

From 2011-2012 Over the last year, we’ve seen digital and social mature more than any year before.  What I mean by mature is not just the number of users on social platforms (that was set into endless motion in years past), but the increased specialization we’re seeing within each platform. For example, Twitter as aContinue reading Digital from 2011 to 2012 and What to Look Out For

Timeline Apps Take the Facebook “Like” to the Next Level

The development of Facebook Timeline apps mean you don’t just ‘like’ things anymore… …you listen, cook, read, run, play, review, want, buy, taste, love and more… Did you notice? Facebook has come alive with over 60 applications, thanks to the new “Open Graph” function, allowing companies to create “Timeline apps” that are meant to streamline andContinue reading Timeline Apps Take the Facebook “Like” to the Next Level

New FDA Guidance Clarifies Brand & Generic Name Inclusion in Print, Broadcast and Online Media

First, let’s note that this document does not provide any new regulations regarding the industry’s use of digital and social media. Instead, these guidelines respond to requests that the FDA clarify the specific regulations for placement, size and prominence of brand names vs. generic names appearing in promotional advertisements (print, audio/video and online). Below isContinue reading New FDA Guidance Clarifies Brand & Generic Name Inclusion in Print, Broadcast and Online Media

FDA Issues Guidance for Responding to Requests for Off- Label Information Online

Includes use of Digital/Social for this Purpose The FDA quietly issued a 15-page draft guidance on December 28th 2011, outlining how manufacturers could respond to solicited and unsolicited requests for off-label information. The draft addresses both private requests, such as one-on-one communications, and requests made in public forums – such as conferences, product websites, blogs,Continue reading FDA Issues Guidance for Responding to Requests for Off- Label Information Online

Google+ Makes a Splash! …Then Traffic Declines.

The Google+ Project is a new social networking site that aims to make online interactions resemble those in real life, focusing on the individual, their relationships and interests. Google+ reached 10 million users in just one week, and while that number is on the rise, traffic and interaction on the site has declined since itsContinue reading Google+ Makes a Splash! …Then Traffic Declines.