Google Hangouts Apps Suck

Don’t get me wrong. I like what Google Hangouts stands for. It even looks cool and I use it all day long! What I can’t understand is why Google left out aspects of Gchat that we all know and loved – aspects that kept it out of the way, rather than being something I need…

Android Wear – How Much of Our Data is a Wearable Worth?

“Android Wear” looks very cool. There is no doubt about the future of “wearables” as an integral part of our lives. As a tech lover, I am extremely happy that companies like Google are exploring our future to the point of creating devices to test ideas in the real world (Google Glass) and that wearables are…

Explained: Facebook Page Newsfeed Algorithm Changes

With a recent Pew Research Study reporting that 30 percent of US adults get their news on Facebook, 43 percent saying that they post or share links to news stories and 60 percent noting that they like or comment on news stories, Facebook is beginning to focus their brand page/newsfeed algorithm on “high-quality stories”. This…

Explained: New FDA Guidance on Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media

Translation: What aspects of social media is pharma responsible for and the process for interacting in real-time while adhering to FDA postmarketing submission guidelines. On the path to releasing full guidance for pharma promotional activities in social media in July 2014, yesterday, the Food and Drug Administration (FDA) released draft guidance for comment, specific to…

Digital Pioneers – What Did We Learn?

One month ago, we organized an event known as Pioneers in Digital Health, a gathering of marketing and healthcare communications leaders for a forum meant to explore the latest and greatest in healthcare and digital. While there were some great key takeaways we heard from our attendees, I felt that there was a core message that…

Digital from 2011 to 2012 and What to Look Out For

From 2011-2012 Over the last year, we’ve seen digital and social mature more than any year before.  What I mean by mature is not just the number of users on social platforms (that was set into endless motion in years past), but the increased specialization we’re seeing within each platform. For example, Twitter as a…

Timeline Apps Take the Facebook “Like” to the Next Level

The development of Facebook Timeline apps mean you don’t just ‘like’ things anymore… …you listen, cook, read, run, play, review, want, buy, taste, love and more… Did you notice? Facebook has come alive with over 60 applications, thanks to the new “Open Graph” function, allowing companies to create “Timeline apps” that are meant to streamline and…

FDA Issues Guidance for Responding to Requests for Off- Label Information Online

Includes use of Digital/Social for this Purpose The FDA quietly issued a 15-page draft guidance on December 28th 2011, outlining how manufacturers could respond to solicited and unsolicited requests for off-label information. The draft addresses both private requests, such as one-on-one communications, and requests made in public forums – such as conferences, product websites, blogs,…

YouTube…and why you should be paying attention

  I’ll start this post by posing a question: What’s the largest search engine in the world? That answer is easy – Google. Here’s another: What’s the second largest? If you guessed Yahoo! or Bing, you’d be wrong. YouTube is actually the second largest search engine in the world. If that doesn’t grab your attention, think about this:…

Google+ Makes a Splash! …Then Traffic Declines.

The Google+ Project is a new social networking site that aims to make online interactions resemble those in real life, focusing on the individual, their relationships and interests. Google+ reached 10 million users in just one week, and while that number is on the rise, traffic and interaction on the site has declined since its…