Pharma Mobile Apps Are Not Dead and Kudos Sanofi, But More Can Be Done

In my eyes, we’ve only uncovered the tip of the iceberg for health and mobile, it has always just been a matter of avoiding the giant block of ambiguous ice that lives underneath that tip – but with the proper navigation, the opportunity for innovation and success is unlimited. The caution comes mostly in the fear of risk (with…

Mobile Apps & Search to Enhance Doctor-Patient Discussions

Search and the fact that a mobile device may already be in a physician’s hand during a patient visit offers a unique opportunity – let’s use that device to better communicate information about a disease or condition to the patient in a way they are more likely to understand. Technology allows touch interaction, video provides a visual means of understanding. Memorability even comes merely in the form of awe in how cool an app may be, leading one to explore others like it.

Digital Pioneers – What Did We Learn?

One month ago, we organized an event known as Pioneers in Digital Health, a gathering of marketing and healthcare communications leaders for a forum meant to explore the latest and greatest in healthcare and digital. While there were some great key takeaways we heard from our attendees, I felt that there was a core message that…

Digital from 2011 to 2012 and What to Look Out For

From 2011-2012 Over the last year, we’ve seen digital and social mature more than any year before.  What I mean by mature is not just the number of users on social platforms (that was set into endless motion in years past), but the increased specialization we’re seeing within each platform. For example, Twitter as a…

YouTube…and why you should be paying attention

  I’ll start this post by posing a question: What’s the largest search engine in the world? That answer is easy – Google. Here’s another: What’s the second largest? If you guessed Yahoo! or Bing, you’d be wrong. YouTube is actually the second largest search engine in the world. If that doesn’t grab your attention, think about this:…