Channel Optimization in Pharma Marketing: 60 Seconds

What we do is fast-moving, dynamic, complex and very personal. In social, what we say and how we say it is key to audience-centricity, and understanding technology is critical to getting that message out.Continue reading Channel Optimization in Pharma Marketing: 60 Seconds

BK Digital: A Fresh Approach to Digital and Social Media Consulting for Agencies and Companies

BK Digital is a multi-disciplinary Digital and Social Media consultancy born out of Marketing and Public Relations in the Pharma, Healthcare and Consumer product industries.Continue reading BK Digital: A Fresh Approach to Digital and Social Media Consulting for Agencies and Companies

Facebook: The Power is in the Timeline

Facebook. The land where the “Like” is commonly the number one goal. I had a client mention that he was intent on getting more Page Likes, a common ask that persists even as the platform transforms around us. Page Likes have become a vanity metric, looking good on the outside, but fairly shallow when examinedContinue reading Facebook: The Power is in the Timeline

Pharma, We Already Have Our FDA Social Media Guidelines

Still waiting for the FDA to tell Pharma what we can do in Social Media? Folks, we already have our guidelines. Reading an old article last night (note: from Jan 2014) made me realize some of the real reasons behind Pharma’s struggle with social media – and it’s not because of the FDA or lack of guidance. While theContinue reading Pharma, We Already Have Our FDA Social Media Guidelines

Don’t Just Use Social – BE SOCIAL (and why that’s okay for Pharma)

Social Media is not to be used merely as a channel for distribution, nor to drive to your website or run contests to get people to “Like” your page or follow your handle.

It’s known as “Social Media” because it all started with being social. Connecting with friends, family and acquaintances. Brands suddenly became involved in what were Social Networks, most unable to grasp the nature of the medium from the beginning. Many have adapted, others still fall far behind. Continue reading Don’t Just Use Social – BE SOCIAL (and why that’s okay for Pharma)

Community Managers: Striking a Balance Between Passion and Experience

The most successful community managers will be passionate about their work, which means the content they’re sharing will be higher quality and the conversations they are having more relevant. Personality, enthusiasm and expertise in the topics shows true commitment, which entices engagement and builds trust within the community – especially as it relates to health.  Community Managers – theContinue reading Community Managers: Striking a Balance Between Passion and Experience

HEY PHARMA! Time to Embrace Being Social.

Facebook’s recent newsfeed algorithm change has presented an indirect a wake-up call for pharma: it’s time to learn how to be social. It’s more imperative than ever to garner engagement on your posts, so adapt accordingly. But why is it that pharma has struggled to be successful in what may arguably be one of the mostContinue reading HEY PHARMA! Time to Embrace Being Social.

What Exactly is this “Digital Strategy” Thing?

This one’s tricky. As a digital strategist, I ask myself this question all the time and have almost too much of a hard time explaining it when asked. The truth is that digital strategy is fairly intangible. It’s a combination of experience rooted in many different fields and it means balancing those fields to meetContinue reading What Exactly is this “Digital Strategy” Thing?

Explained: Facebook Page Newsfeed Algorithm Changes

With a recent Pew Research Study reporting that 30 percent of US adults get their news on Facebook, 43 percent saying that they post or share links to news stories and 60 percent noting that they like or comment on news stories, Facebook is beginning to focus their brand page/newsfeed algorithm on “high-quality stories”. ThisContinue reading Explained: Facebook Page Newsfeed Algorithm Changes

Explained: New FDA Guidance on Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media

Translation: What aspects of social media is pharma responsible for and the process for interacting in real-time while adhering to FDA postmarketing submission guidelines. On the path to releasing full guidance for pharma promotional activities in social media in July 2014, yesterday, the Food and Drug Administration (FDA) released draft guidance for comment, specific toContinue reading Explained: New FDA Guidance on Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media