Search and the fact that a mobile device may already be in a physician’s hand during a patient visit offers a unique opportunity – let’s use that device to better communicate information about a disease or condition to the patient in a way they are more likely to understand. Technology allows touch interaction, video provides a visual means of understanding. Memorability even comes merely in the form of awe in how cool an app may be, leading one to explore others like it.Continue reading Mobile Apps & Search to Enhance Doctor-Patient Discussions
One month ago, we organized an event known as Pioneers in Digital Health, a gathering of marketing and healthcare communications leaders for a forum meant to explore the latest and greatest in healthcare and digital. While there were some great key takeaways we heard from our attendees, I felt that there was a core message thatContinue reading Digital Pioneers – What Did We Learn?
I’ll start this post by posing a question: What’s the largest search engine in the world? That answer is easy – Google. Here’s another: What’s the second largest? If you guessed Yahoo! or Bing, you’d be wrong. YouTube is actually the second largest search engine in the world. If that doesn’t grab your attention, think about this:Continue reading YouTube…and why you should be paying attention