Facebook: The Power is in the Timeline

Facebook. The land where the “Like” is commonly the number one goal. I had a client mention that he was intent on getting more Page Likes, a common ask that persists even as the platform transforms around us. Page Likes have become a vanity metric, looking good on the outside, but fairly shallow when examined…

Pharma, We Already Have Our FDA Social Media Guidelines

Still waiting for the FDA to tell Pharma what we can do in Social Media? Folks, we already have our guidelines. Reading an old article last night (note: from Jan 2014) made me realize some of the real reasons behind Pharma’s struggle with social media – and it’s not because of the FDA or lack of guidance. While the…

Don’t Just Use Social – BE SOCIAL (and why that’s okay for Pharma)

Social Media is not to be used merely as a channel for distribution, nor to drive to your website or run contests to get people to “Like” your page or follow your handle.

It’s known as “Social Media” because it all started with being social. Connecting with friends, family and acquaintances. Brands suddenly became involved in what were Social Networks, most unable to grasp the nature of the medium from the beginning. Many have adapted, others still fall far behind.

HEY PHARMA! Time to Embrace Being Social.

Facebook’s recent newsfeed algorithm change has presented an indirect a wake-up call for pharma: it’s time to learn how to be social. It’s more imperative than ever to garner engagement on your posts, so adapt accordingly. But why is it that pharma has struggled to be successful in what may arguably be one of the most…

Explained: Facebook Page Newsfeed Algorithm Changes

With a recent Pew Research Study reporting that 30 percent of US adults get their news on Facebook, 43 percent saying that they post or share links to news stories and 60 percent noting that they like or comment on news stories, Facebook is beginning to focus their brand page/newsfeed algorithm on “high-quality stories”. This…

Digital Pioneers – What Did We Learn?

One month ago, we organized an event known as Pioneers in Digital Health, a gathering of marketing and healthcare communications leaders for a forum meant to explore the latest and greatest in healthcare and digital. While there were some great key takeaways we heard from our attendees, I felt that there was a core message that…

Timeline Apps Take the Facebook “Like” to the Next Level

The development of Facebook Timeline apps mean you don’t just ‘like’ things anymore… …you listen, cook, read, run, play, review, want, buy, taste, love and more… Did you notice? Facebook has come alive with over 60 applications, thanks to the new “Open Graph” function, allowing companies to create “Timeline apps” that are meant to streamline and…