Social Listening: Are You Really LISTENING?

Are you intrigued? Overwhelmed? Perhaps, like many, you’re even confused by the myriad of constantly evolving offerings. How do you decide what’s right for you and when?

BK Digital: A Fresh Approach to Digital and Social Media Consulting for Agencies and Companies

Services for Consumer, Pharma, Patient, Advocacy and Healthcare Professional Communications Across Digital and Social Media BK Digital is a multi-disciplinary Digital and Social Media consultancy born out of Marketing and Public Relations in the Pharma, Healthcare and Consumer product industries. We evaluate your Digital and Social Media ecosystems, your agency and/or internal activities for inefficiencies, improvements and…

A Call for the Digital/Social Expert [Consultant] as a Priority Partner

With nearly a decade working in the rapidly evolving industry, I’ve noticed a variety of reasons why the pitch process, relationships between digital/social experts, account teams at agencies and properly following through on execution are not working smoothly. This is one of the core reasons behind Pharma’s lack of progress – not to minimize regulatory hurdles at all – but we also need to recognize that traditional PR, advertising, marketing processes and people are being deployed into what is a very complex, dynamic environment.

Bold Prediction: Nobody is Going to Buy Your Smart ‘Watches’ *UPDATE*

With various tech/watch manufacturer partnerships popping up and joining forces, all the buzz about wearables, the Apple Watch, Samsung’s Android Watch, Motorola’s Watch – I have news (an opinion actually) for you – Watches are not the answer. As silly as it may sound, a notification on your wrist that can tell time, provide some…

Pharma, We Already Have Our FDA Social Media Guidelines

Still waiting for the FDA to tell Pharma what we can do in Social Media? Folks, we already have our guidelines. Reading an old article last night (note: from Jan 2014) made me realize some of the real reasons behind Pharma’s struggle with social media – and it’s not because of the FDA or lack of guidance. While the…

Pharma Mobile Apps Are Not Dead and Kudos Sanofi, But More Can Be Done

In my eyes, we’ve only uncovered the tip of the iceberg for health and mobile, it has always just been a matter of avoiding the giant block of ambiguous ice that lives underneath that tip – but with the proper navigation, the opportunity for innovation and success is unlimited. The caution comes mostly in the fear of risk (with…

Mobile Apps & Search to Enhance Doctor-Patient Discussions

Search and the fact that a mobile device may already be in a physician’s hand during a patient visit offers a unique opportunity – let’s use that device to better communicate information about a disease or condition to the patient in a way they are more likely to understand. Technology allows touch interaction, video provides a visual means of understanding. Memorability even comes merely in the form of awe in how cool an app may be, leading one to explore others like it.

Best Mobile Apps for Everyday Life

Over the past few years, I’ve landed on a great set of apps that do a variety of things for me in everyday life. Wanted to share my experience so you can go out and give them a try yourself. You can find most of them in the Apple App Store or on Google Play,…

HEY PHARMA! Time to Embrace Being Social.

Facebook’s recent newsfeed algorithm change has presented an indirect a wake-up call for pharma: it’s time to learn how to be social. It’s more imperative than ever to garner engagement on your posts, so adapt accordingly. But why is it that pharma has struggled to be successful in what may arguably be one of the most…

What Exactly is this “Digital Strategy” Thing?

This one’s tricky. As a digital strategist, I ask myself this question all the time and have almost too much of a hard time explaining it when asked. The truth is that digital strategy is fairly intangible. It’s a combination of experience rooted in many different fields and it means balancing those fields to meet…

Android Wear – How Much of Our Data is a Wearable Worth?

“Android Wear” looks very cool. There is no doubt about the future of “wearables” as an integral part of our lives. As a tech lover, I am extremely happy that companies like Google are exploring our future to the point of creating devices to test ideas in the real world (Google Glass) and that wearables are…

Explained: Facebook Page Newsfeed Algorithm Changes

With a recent Pew Research Study reporting that 30 percent of US adults get their news on Facebook, 43 percent saying that they post or share links to news stories and 60 percent noting that they like or comment on news stories, Facebook is beginning to focus their brand page/newsfeed algorithm on “high-quality stories”. This…