What we do is fast-moving, dynamic, complex and very personal. In social, what we say and how we say it is key to audience-centricity, and understanding technology is critical to getting that message out.Continue reading Channel Optimization in Pharma Marketing: 60 Seconds
BK Digital is a multi-disciplinary Digital and Social Media consultancy born out of Marketing and Public Relations in the Pharma, Healthcare and Consumer product industries.Continue reading BK Digital: A Fresh Approach to Digital and Social Media Consulting for Agencies and Companies
Are you intrigued? Overwhelmed? Perhaps, like many, you’re even confused by the myriad of constantly evolving offerings. How do you decide what’s right for you and when?Continue reading Social Listening: Are You Really LISTENING?
With nearly a decade working in the rapidly evolving industry, I’ve noticed a variety of reasons why the pitch process, relationships between digital/social experts, account teams at agencies and properly following through on execution are not working smoothly. This is one of the core reasons behind Pharma’s lack of progress – not to minimize regulatory hurdles at all – but we also need to recognize that traditional PR, advertising, marketing processes and people are being deployed into what is a very complex, dynamic environment. Continue reading A Call for the Digital/Social Expert [Consultant] as a Priority Partner
With various tech/watch manufacturer partnerships popping up and joining forces, all the buzz about wearables, the Apple Watch, Samsung’s Android Watch, Motorola’s Watch – I have news (an opinion actually) for you – Watches are not the answer. As silly as it may sound, a notification on your wrist that can tell time, provide someContinue reading Bold Prediction: Nobody is Going to Buy Your Smart ‘Watches’ *UPDATE*
Still waiting for the FDA to tell Pharma what we can do in Social Media? Folks, we already have our guidelines. Reading an old article last night (note: from Jan 2014) made me realize some of the real reasons behind Pharma’s struggle with social media – and it’s not because of the FDA or lack of guidance. While theContinue reading Pharma, We Already Have Our FDA Social Media Guidelines
In my eyes, we’ve only uncovered the tip of the iceberg for health and mobile, it has always just been a matter of avoiding the giant block of ambiguous ice that lives underneath that tip – but with the proper navigation, the opportunity for innovation and success is unlimited. The caution comes mostly in the fear of riskContinue reading Pharma Mobile Apps Are Not Dead and Kudos Sanofi, But More Can Be Done
Search and the fact that a mobile device may already be in a physician’s hand during a patient visit offers a unique opportunity – let’s use that device to better communicate information about a disease or condition to the patient in a way they are more likely to understand. Technology allows touch interaction, video provides a visual means of understanding. Memorability even comes merely in the form of awe in how cool an app may be, leading one to explore others like it.Continue reading Mobile Apps & Search to Enhance Doctor-Patient Discussions
Over the past few years, I’ve landed on a great set of apps that do a variety of things for me in everyday life. Wanted to share my experience so you can go out and give them a try yourself. You can find most of them in the Apple App Store or on Google Play,Continue reading Best Mobile Apps for Everyday Life
Facebook’s recent newsfeed algorithm change has presented an indirect a wake-up call for pharma: it’s time to learn how to be social. It’s more imperative than ever to garner engagement on your posts, so adapt accordingly. But why is it that pharma has struggled to be successful in what may arguably be one of the mostContinue reading HEY PHARMA! Time to Embrace Being Social.