With nearly a decade working in the rapidly evolving industry, I’ve noticed a variety of reasons why the pitch process, relationships between digital/social experts, account teams at agencies and properly following through on execution are not working smoothly. This is one of the core reasons behind Pharma’s lack of progress – not to minimize regulatory hurdles at all – but we also need to recognize that traditional PR, advertising, marketing processes and people are being deployed into what is a very complex, dynamic environment. Continue reading A Call for the Digital/Social Expert [Consultant] as a Priority Partner
In my eyes, we’ve only uncovered the tip of the iceberg for health and mobile, it has always just been a matter of avoiding the giant block of ambiguous ice that lives underneath that tip – but with the proper navigation, the opportunity for innovation and success is unlimited. The caution comes mostly in the fear of riskContinue reading Pharma Mobile Apps Are Not Dead and Kudos Sanofi, But More Can Be Done
Search and the fact that a mobile device may already be in a physician’s hand during a patient visit offers a unique opportunity – let’s use that device to better communicate information about a disease or condition to the patient in a way they are more likely to understand. Technology allows touch interaction, video provides a visual means of understanding. Memorability even comes merely in the form of awe in how cool an app may be, leading one to explore others like it.Continue reading Mobile Apps & Search to Enhance Doctor-Patient Discussions
Over the past few years, I’ve landed on a great set of apps that do a variety of things for me in everyday life. Wanted to share my experience so you can go out and give them a try yourself. You can find most of them in the Apple App Store or on Google Play,Continue reading Best Mobile Apps for Everyday Life
“Android Wear” looks very cool. There is no doubt about the future of “wearables” as an integral part of our lives. As a tech lover, I am extremely happy that companies like Google are exploring our future to the point of creating devices to test ideas in the real world (Google Glass) and that wearables areContinue reading Android Wear – How Much of Our Data is a Wearable Worth?
One month ago, we organized an event known as Pioneers in Digital Health, a gathering of marketing and healthcare communications leaders for a forum meant to explore the latest and greatest in healthcare and digital. While there were some great key takeaways we heard from our attendees, I felt that there was a core message thatContinue reading Digital Pioneers – What Did We Learn?
From 2011-2012 Over the last year, we’ve seen digital and social mature more than any year before. What I mean by mature is not just the number of users on social platforms (that was set into endless motion in years past), but the increased specialization we’re seeing within each platform. For example, Twitter as aContinue reading Digital from 2011 to 2012 and What to Look Out For
The development of Facebook Timeline apps mean you don’t just ‘like’ things anymore… …you listen, cook, read, run, play, review, want, buy, taste, love and more… Did you notice? Facebook has come alive with over 60 applications, thanks to the new “Open Graph” function, allowing companies to create “Timeline apps” that are meant to streamline andContinue reading Timeline Apps Take the Facebook “Like” to the Next Level