Search and the fact that a mobile device may already be in a physician’s hand during a patient visit offers a unique opportunity – let’s use that device to better communicate information about a disease or condition to the patient in a way they are more likely to understand. Technology allows touch interaction, video provides a visual means of understanding. Memorability even comes merely in the form of awe in how cool an app may be, leading one to explore others like it.Continue reading Mobile Apps & Search to Enhance Doctor-Patient Discussions
The most successful community managers will be passionate about their work, which means the content they’re sharing will be higher quality and the conversations they are having more relevant. Personality, enthusiasm and expertise in the topics shows true commitment, which entices engagement and builds trust within the community – especially as it relates to health. Community Managers – theContinue reading Community Managers: Striking a Balance Between Passion and Experience
Over the past few years, I’ve landed on a great set of apps that do a variety of things for me in everyday life. Wanted to share my experience so you can go out and give them a try yourself. You can find most of them in the Apple App Store or on Google Play,Continue reading Best Mobile Apps for Everyday Life
Facebook’s recent newsfeed algorithm change has presented an indirect a wake-up call for pharma: it’s time to learn how to be social. It’s more imperative than ever to garner engagement on your posts, so adapt accordingly. But why is it that pharma has struggled to be successful in what may arguably be one of the mostContinue reading HEY PHARMA! Time to Embrace Being Social.
This one’s tricky. As a digital strategist, I ask myself this question all the time and have almost too much of a hard time explaining it when asked. The truth is that digital strategy is fairly intangible. It’s a combination of experience rooted in many different fields and it means balancing those fields to meetContinue reading What Exactly is this “Digital Strategy” Thing?
Don’t get me wrong. I like what Google Hangouts stands for. It even looks cool and I use it all day long! What I can’t understand is why Google left out aspects of Gchat that we all know and loved – aspects that kept it out of the way, rather than being something I needContinue reading Google Hangouts Apps Suck
“Android Wear” looks very cool. There is no doubt about the future of “wearables” as an integral part of our lives. As a tech lover, I am extremely happy that companies like Google are exploring our future to the point of creating devices to test ideas in the real world (Google Glass) and that wearables areContinue reading Android Wear – How Much of Our Data is a Wearable Worth?
With a recent Pew Research Study reporting that 30 percent of US adults get their news on Facebook, 43 percent saying that they post or share links to news stories and 60 percent noting that they like or comment on news stories, Facebook is beginning to focus their brand page/newsfeed algorithm on “high-quality stories”. ThisContinue reading Explained: Facebook Page Newsfeed Algorithm Changes
Translation: What aspects of social media is pharma responsible for and the process for interacting in real-time while adhering to FDA postmarketing submission guidelines. On the path to releasing full guidance for pharma promotional activities in social media in July 2014, yesterday, the Food and Drug Administration (FDA) released draft guidance for comment, specific toContinue reading Explained: New FDA Guidance on Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media
One month ago, we organized an event known as Pioneers in Digital Health, a gathering of marketing and healthcare communications leaders for a forum meant to explore the latest and greatest in healthcare and digital. While there were some great key takeaways we heard from our attendees, I felt that there was a core message thatContinue reading Digital Pioneers – What Did We Learn?