BK Digital is a multi-disciplinary Digital and Social Media consultancy born out of Marketing and Public Relations in the Pharma, Healthcare and Consumer product industries. Please see our Services and Capabilities for more information about our offerings.
Recognizing the challenges of integrating Digital/Social innovation and communications in traditional company and agency settings, BK Digital was launched as a catalyst to foster progressive disruption within the industry, including corporate and brand marketing teams – on both the agency and client sides – removing barriers to advancement and driving towards business results. BK Digital takes pride in focusing on patient, consumers and healthcare professionals, working with agility to create content and find digital and social solutions that truly help and/or provide actionable value for our audiences.
Coordination of technology, platforms, social listening, digital audits, insight gathering, strategy development, content planning, engagement, influencer identification, paid amplification, analytics and staying on the cutting edge of technology and trends are key tenets of BK Digital’s core operating principles, allowing seamless integration and long-term, efficient collaboration across complex digital verticals.
American Express, Advanced Sterilization Products (ASPJJ), Allergan, Amylin, Barnes & Noble (Nook), Boehringer-Ingelheim: Drive4COPD, BreathlessIPF.com, Coca-Cola, Cohn & Wolfe, Cooney-Waters, Children’s Health Fund, DePuy, Eli Lilly, Golin, Insight Pharmaceuticals/Anacin, Janssen, Johnson & Johnson, Mattel, Marina-Maher, McNeil/Children’s Tylenol, Memorial-Sloan Kettering Cancer Center, Merck, Mission Pharmacal, Montefiore Hospital, Mylan/EpiPen/Anaphylaxis 101, National Fisheries Institute/Get Real About Seafood, Nestle, Novartis, Novartis Oncology, Novartis Clinical Trials, Novo Nordisk, Nu Skin, Ogilvy PR, Ogilvy Common Health, Patient Experience Project (PEP), Parents Empowering Parents (PEP), sanofi-aventis, sanofi-pasteur, Shire, Spectrum Communications, Sports Authority, Tyco Electronics
I’ve worked at healthcare and pharma-focused agencies in NYC for the majority of my career, but my work in digital has in no way been restricted to PR. You can read more about my work experience here. Digital spans all aspects of communication – marketing, advertising and PR, serving as both the foundation and the glue of any solid initiative, and so that nicely explains my experience. My experience has led to a strong understanding of client needs and the greater world of the healthcare industry. Having done everything from writing press releases to planning a flash mob, I’ve learned a lot along the way. Everyday brings new tools, gadgets and ways to use them in our everyday lives.
I’ve always been digital, combining knowledge and experience from the healthcare and pharmaceutical industries with the ever evolving world of digital and social media. I currently work as a freelance digital and social media strategy consultant, providing high-level direction and managing the implementation of a variety digital and social tactics for multiple clients. In the past, I have advised and guided the development of digital, traditional and social efforts for corporate responsibility programs, as well as highly regulated branded and unbranded pharma initiatives.
Social is a behavior and our health is inherently social. We discuss our health with friends, family and even those with similar experiences online. As digital and social become more streamlined in our everyday lives, the devices and the information communicated to doctors and patients must be navigated with precision to offer the best experience for your target audience, while leveraging social interaction to influence behavior – whether it’s for awareness or adherence.
My job is to be on the cutting edge, learning about the software, devices and trends that keep our lives moving. Through that experience, I help to make your initiatives and campaigns better.
I graduated in 2005 with a Bachelors Degree in Psychology from the University at Buffalo and am also a former New York State Emergency Medical Technician.
Follow Me on Twitter: www.twitter.com/bryankaye
Find Me and Get in Touch on LinkedIn: http://linkedin.com/in/bryankaye
You can also email me at firstname.lastname@example.org.