With various tech/watch manufacturer partnerships popping up and joining forces, all the buzz about wearables, the Apple Watch, Samsung’s Android Watch, Motorola’s Watch – I have news (an opinion actually) for you – Watches are not the answer. As silly as it may sound, a notification on your wrist that can tell time, provide some fashion value and track your health and/or fitness stats, is not only what we’re all really looking for, but what mainstream users will buy into and eventually purchase. It’s not a watch, it doesn’t work as a watch.
I’ve said this before, and maybe it’ll change as the tech-savvy Millennial generation becomes the primary market, but the majority of people that wear watches…don’t want to stop wearing their watches.
“The market intelligence firm IDC reported on Monday that smartwatch shipments are down 51.6 percent year-over-year for the third quarter of 2016. This is bad news for all smartwatch vendors (except maybe Garmin), but it’s especially bad for Apple, which saw shipments drop 71.6 percent, according to the IDC report.”